Out of all the people in the world who use the internet, I'd say 95% of them probably have at least thought about how they could make money online. Internet Marketing can be a fulfilling journey as you come to understand the mechanics and the science behind getting people to buy stuff online. It can also feel like an extremely daunting task. No matter how bad you want to learn how to market online, there's always someone out there willing to teach you their broken model for making money online. There's an old saying that applies to all forms of sales: "There's more money selling picks and shovels than there is digging for gold!" I believe that's a fairly accurate statement, but what does it really imply? There's more money in selling information Many times online, you will find people have products for sale that they claim will teach you how to do XYZ on the internet. The problem is, they are not truly teaching you everything you need to know. In so do...
Internet marketing is no longer something anyone in business can ignore if they hope to prosper. I have been marketing online myself since 1995, so I converted long ago. However, I still marvel at statements made by small town merchants who say "Everyone knows me, so I don't need to advertise", or "We're too small to need the Internet", or best of all, "Our community is too small for us to have to worry about Internet marketing." I have been hearing variations of these 3 objections put forth as excuses for not switching focus to online marketing for almost 20 years. Ironically, better than half of the business owners who voiced such objections are out of business. Most of those that remain have come to realize that the Internet is a market unto itself and now participate. The Internet is global, and therefore appears to be the realm of big players with outlets around the world. However, the Internet reaches every corner of the planet, pulling sales...